By Mylie Norton, Staff Writer
Overconsumption core is a social media phenomenon concerning our excessive consumption of goods. In a society obsessed with surplus, the added exposure to the online world means an endorsement for overconsumption by internet celebrities whose status can be extremely influential on our culture. Social media has fueled consumerism with the development of Instagram, TikTok, and YouTube celebrities.
Overconsumption occurs when a product or service sells at a high rate due to a high demand. Often, the items that are being overconsumed are poorly made and low quality, allowing for companies to sell at a decreased price. The rate of buying and selling is so high that it often leads to unsustainable methods.
Products are often marketed and sold as a symbol of social acceptance. In order to fit in, customers feel compelled to purchase a product, even though they may not actually need it.
“I think overconsumption is getting worse every day. Everyone is easily influenced by TikTok and celebrities, which leads to overconsumption,” said junior accounting major Selia Lyons.
The harm of overconsumption lies in its unsustainability. Just because a consumer can buy whatever they want, whenever they want, does not mean it is environmentally sustainable or ethical.
A few brands that have been called out for their unethical behaviors when producing clothing products include; H&M, Zara, and Nike. H&M and Zara are well-known for advertising trendy products at a lower cost, but that cost ends up being unsustainable. Adding harmful chemicals to their clothing, having a high carbon footprint, and inhumane working conditions are some of the allegations H&M, Nike, and Zara face.
“Most of these companies, their goal is to get people to over-consume and purchase products at such a high rate,” said junior health and physical education major, Erin Harkins.
How do we know if these brands are being transparent in their sustainability practices?
When shopping, it is important to browse the company’s website before purchasing from it. Typically, sustainable companies will provide a report on their website.
Avoid companies that are categorized as “fast-fashion”, meaning that items are inexpensive, low-quality, and quickly produced to meet current trends.
“Lululemon is a brand I am loyal to; they are sustainable and treat employees well. I stay clear of brands that are fast fashion like SHEIN because they are known for child labor,” said senior fashion merchandising major Pierson Schuchart.
Overconsumption is one of the many ways social media promotes consumerism. These items are not essential, they are just passing trends that will fade within a few months. Ultimately, it’s up to us as consumers to decide whether or not we fall for the trap of overconsumption.
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