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Savvy Roo, Savvy Campus

Last updated on Oct 6, 2015

By Brian Riley
Co-News Editor

LIU Post is in the final stages of bringing the first START-UP NY business to campus. LIU Post accepted SavvyRoo, an upstart social media company, in November of last year. If everything goes correctly, SavvyRoo will be moving into Bush Brown Hall at University Center next week.

Start-UP NY is a state run program that originated in 2011, which provides a tax-free zone for businesses that move to a university. LIU applied for the program, and was accepted in August 2014. After Post became a designated school, business began to apply to come here. Later in 2014, LIU accepted SavvyRoo as our first START-UP.

SavvyRoo was originally just a social media platform that displayed news visually through graphs and charts. SavvyRoo also allows for users to interact by compiling their own data and sharing it for anyone on the website. According to Kathleen Reynolds, a partner at SavvyRoo, students would use the data they compiled either as part of their research paper or either as a part of their resume.

SavvyRoo plans to offer Post students internships. They have already recruited an intern from Post to help with the production of videos that are used in SavyRoo U. Reynolds was at student employment day this fall, and is currently looking for a social media intern.

In addition to their presence on campus, SavvyRoo has created SavvyRooU, which is designed for student to make an e-portfolio of a data presentation. All of the collected data is in the field of the student, so it can be used as a tool on a potential job interview.

The program is free for students who sign up with a university e-mail. Currently SavvyRoo U is just a beta being tested at 13 universities in New York and other states, including Virginia, Kentucky, and Indiana. Although their presence spreads across the country, Post will be SavvyRoo’s first physical office where they will have constant access to students.

“We [SavvyRoo] are driven by technology, everything we do is original content,” Reynolds said.

Michael S. Glickman, LIU’s Chief of Strategic Partnerships & Vice President for University Advancement, believes that SavvyRoo is perfect fit for Post. Glickman said “(SavvyRoo) aligns quite well with LIU’s mission of sharing knowledge and resources with our surrounding communities.”

SavvyRoo is also in talks with faculty for ways to incorporate their services into the classroom. According to Reynolds, it would be ideal for classes because students can share the research or findings on the specific topic of the course very quickly with the class and the professor.

According to Glickman, Post is not done adding business to the campus, “LIU is actively seeking high-tech companies to further expand the START-UP NY program and bring dynamic, exciting entrepreneurs onto the Post campus.”

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